WE RECOMMEND YOAST FOR BASIC SEO
The first level of SEO (Search Engine Optimisation), takes place on each and every page of your site.
There are elements which need to be incorporated at the design level.
We will work with you to decide what is the primary search term for each area and make sure that the appropriate text is included and optimised. This is all prior to any paid search projects you may wish to carry out after the site is complete.
It is certainly not mandatory for you to invest further funds to ensure you are found. These type of projects can be costly and provide results only whilst you are actively investing.
What we ensure, is that from the outset, you have the terms and phrases built in to your site. These will work constantly to grow your organic followers without needing constant funding. They do need to be periodically checked for both effectiveness and relevance, especially if your business grows rapidly or you enter into new spheres or products lines.